Schlam Cru’s journey to building a strong Employer Brand

Schlam Cru’s journey to building a strong Employer Brand

One of the most powerful tools in an organisation’s arsenal is its employer brand.

A strong employer brand serves as the cornerstone of an organisation’s ability to attract, engage, and retain top talent. A compelling employer brand serves as a magnet, drawing in talented individuals who are not only qualified but also aligned with a company’s values and culture.

In response to the dynamic landscape requiring adaptability, Schlam Cru recently embarked on a comprehensive brand transformation to redefine its identity. This involved engaging stakeholders from Marketing, People & Culture, and Operations to foster a unified understanding of Schlam Cru’s offerings.

At the core of this initiative involved a thorough examination of the company’s ideology, strengths, and distinctive employee value propositions. By collaborating with its departmental functions, Schlam Cru ensured that its brand identity resonated internally and externally, aligning with its ideology, and strengthening its market positioning. This collaborative effort culminated in the emergence of a unified brand identity for Schlam Cru, establishing a solid foundation for future growth.

What is clear from their learnings, a positive employer brand not only attracts talent but also retains it. When employees feel proud to be associated with their employer, they are more likely to stay committed and engaged over the long term, reducing turnover costs, and maintaining institutional knowledge.

A strong employer brand not only resonates with potential candidates but also positively impacts your organisation’s reputation in the industry and beyond. It portrays your company as an employer of choice, which can attract not only top talent but also potential clients and partners.

We know employees who feel valued and appreciated are more likely to go above and beyond in their roles. A positive employer brand cultivates a sense of belonging and loyalty, leading to increased productivity and higher levels of performance.

Kylie Muriale, Schlam Cru’s Marketing Manager, emphasises the importance of authenticity in crafting an effective employer brand. “Your employer brand should authentically reflect the employee experience and organisational values,” she states. “It’s about delivering on promises and aligning with the expectations of current and potential employees.”

Kylie also underscores the role of employee advocacy in bolstering the employer brand. “Encouraging employees to be brand ambassadors is crucial,” she explains. “Happy and engaged employees naturally share their positive experiences, amplifying the reach and impact of an employer brand.”

“A robust employer brand isn’t just a nice-to-have; it’s a strategic imperative in today’s competitive landscape.” Kylie adds.

By prioritising authenticity, clear communication, employee experience, advocacy, and continuous improvement, Schlam Cru is committed to cultivating a strong employer brand that sets them apart as an Employer of Choice.

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