Wilpinjong Coal is backing Pink Up Mudgee for the fourth year running, helping raise funds and awareness for people affected by breast cancer.
In late September, the team approached Schlam to paint a Hercules 789D truck bed pink before it returns to work at Wilpinjong Coal Mine. The bright pink bed brings the campaign’s message to the mine site and the wider community.
Digging deep for a great cause
Wilpinjong Coal has been Digging Deep for Pink Up Mudgee since 2023. The campaign was the first to turn an entire town pink for the McGrath Foundation. It was founded by Mudgee local Hugh, who has a personal connection to breast cancer, to fund McGrath Breast Care Nurses in regional areas.
Those nurses provide free breast care support to people with breast cancer and their families. That support matters most outside the major cities, where services are often thinner on the ground. Pink Up Mudgee has since inspired other communities across regional Australia to follow suit.
A community effort worth celebrating
Schlam is proud to give the truck bed its pink makeover and to play a small part in this year’s campaign. The truck will be working at the mine, but its message reaches further: it is a reminder to support those affected by breast cancer and to help regional communities access vital care.
We commend Wilpinjong Coal for its ongoing commitment. To learn more or get involved, visit Pink Up Mudgee
