Our Ideology
Mining Industry Vision
Our ideology defines who we want to be.
Our Ideology
OUR PURPOSE
To ensure the customer experience is exceptional
WHAT WE DO
We make mining equipment more productive
WHY WE MATTER
We solve customers’ problems
WHERE WE WANT TO BE
At every mine in the world
OUR PRINCIPLES
Everyone goes home
We look out for each other and keep each other out of harm’s way – nothing is more important.
Do what’s right, not what’s easy
We do what we say we’ll do and have the courage not to make excuses, or blame others, when things go wrong.
Stronger together
Individually, we’re all pretty capable but when we pool our resources, we’re capable of taking on the world.
Keep it simple
Life is difficult enough, so we continually strive to make every process and every interaction as easy as possible.
Walk in their shoes
To uncover the real problems, we listen, we empathise, and we learn.
Think different
We challenge conventional thinking and are constantly looking for more effective ways of operating.
An ideology-led organisation
